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WHY EXHIBIT

SECURE NEW CLIENTS AND DISTRIBUTORS

Africa’s Big 7 gives you direct access to buyers across the continent. Visitors attend from more than 65 countries to source their latest products, find new partners and conclude export and import deals. New legislation and funding is announced through the conference and this makes Africa’s Big 7 a must attend event for all professionals in the food & beverage industry.

MEET THOUSANDS OF HIGH QUALITY ATTENDEES

attendees-small

7,000+

Attendees

buyer-small

62.4%

Buyer/Decision Makers

influencer-small

25.2%

Influencers in decisions

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$152m

Total budget responsibility

WHO EXHIBITS

Suppliers to the African F&B industry use Africa’s Big 7 as a launchpad for new products, to sell and promote to key decision makers and buyers and to build long-lasting relationships and structure import and export deals. The exhibition spans the entire sector and presents an incredible variety of products and services, including:

BEVERAGES

Alcoholic Drinks
Health / Energy Drinks
Soft Drinks / Juices
Tea / Coffee / Other

FOOD

Bakery Products
Bulk/ Commodity Ingredients
Canned / Dried Foods
Cereals / Grains / Flours
Fish / Seafood
Frozen / Chilled Foods
Fruit / Vegetables

Meat / Poultry (Inc. Halal)
Milk / Dairy Products
Oils / Fats
Sauces / Condiments
Snacks / Desserts
Specialty Foods
Sweets / Confectionery

TECHNOLOGY SOLUTIONS

IT / Software Solutions
Kitchen Equipment
Packaging Machinery/ Materials
Processing Machinery/ Equipment
Refrigeration / Air-Con Technology
Retail Technology
Storage / Warehousing
Transport / Logistics/ Cold-Chain

REASONS TO EXHIBIT IN 2020

GENERATE LEADS

Meet thousands of buyers and decision makers from the region’s Capital and consumer sectors.

POSITION YOUR COMPANY

Capitalise on a trillion US dollar consumer market in Africa with fruitful trade partnerships.

ESTABLISH A ROUTE TO MARKET

Meet potential buyers, distributors,partners or agents that can help you sell into Africa

ENGAGE WITH KEY INDUSTRY STAKEHOLDERS

Meet face to face with senior decision makers from the public and private sectors.

VISITORS ATTEND FROM AROUND THE WORLD

International Attendees

BUYERS AND DECISION MAKERS FROM LEADING BRANDS ATTEND AFRICA’S BIG 7

IMPORTERS, AGENTS, DISTRIBUTORS

Cab Foods | Diplomat Distributors | Famous Brands | Fortuna Foods | Keep It Frozen Africa | Lusitania | M&L | Natela | Patleys | Rialto | Rieses Food Imports | Tacoma Foods

FOOD RETAILERS
SUPERMARKETS, CONVENIENCE STORES, FORECOURT STORES, SPAZA SHOPS

AVI Ltd | Cambridge Food | Checkers | Express | Family | Hungry Lion | Hyper | Jumbo Cash & Carry | Kwikspar | Liquor | LiquorShop | Makro| Megasave | Mini Market | Minimark | OK Foods | OK Grocer | Pick n Pay Supermarket | Rhino Cash & Carry | Shoprite | Spar | Superspar | The Fruitspot | Woolworths Food | Roots| D B Cash & Carry

HOTELS, BUSH LODGES, GUESTHOUSES

Hyatt Regency | City Lodge Group | Days Inn | Hilton | Legacy Hotels and Resorts | Mercure Accord | Protea Group | Sheraton Group | Sun International Group | Three Cities | Tsogo Sun | Radisson Hotel Group

FOOD & DRINK PRODUCT MANUFACTURERS

Clover SA | Rhodes Food Group | First SA Foods | FoodCorp | Kellogg’s SA | Bidfood Southern Africa| Nestle | Parmalat SA | Pioneer Foods | Premier Foods | Rainbow | South African Breweries | Tiger Brands| RCL Foods | Tongaat Hulett | KWV | Creative Flavors International | Bowler Beverage Company Ltd | Nampak Rigids

FOODSERVICE AND CATERING SERVICES

Uber Eats | UCOOK | Famous Brands | Yum | In2Food | Pauli’s Food Co | Rocomamas | Spar Group | Ocean Basket | Liquid Chefs | Tiger Brands | Baltimore | Bimbo’s | Black Steer | Brazilian Café | Debonairs Pizza | Fishaways | House of Coffees | John Dory’s Fish and Grill | KEG | KFC | Maxi’s | McDonald’s | McGinty’s | Mugg & Bean | Pannarotis Pizza | Saddles | Scooters Pizza | Spur Steak Ranch | St Elmo’s | Steers| Tashas | The Fish & Chip Co | TruFruit | Wimpy | Nando’s | Vida E Café | Beerhouse | Bidvest Catering Services | Bosana | Fedics | Feedem Pitseng | KKS | Royal Mnandi | Royal Sechaba

OUR FEATURES ARE DESIGNED TO ATTRACT THE RIGHT AUDIENCE

Africa’s Big 7 has live features designed specifically to attract and increase the complete visitor experience. Put your brand front and centre by sponsoring one of our many features at the show.

FoodNext.Africa
Conference

Redefining the food industry from farm-to-fork

Café
Culture

Learn about the business of bars, from coffee to mixology.

F&B Workshop

Focused f&b industry training including how to take advantage of AfCFTA and growing your business into the African region

Global Pizza Challenge

Passionate pizza chefs compete head-to-head, who is the best?

WHY AFRICA IS THE PERFECT MARKET

South Africa is the ideal location for this event: it is Africa’s largest and most developed economy, it is the most sophisticated and fast moving food and drink market and it acts as a trading gateway to the rest of the continent’s markets. Food production is one of the continents’ biggest manufacturing industries. The number of consumers in the food service industry will increase to 42 million during the course of 2017-18.

The middle class in Africa will increase by and will add over 138 million people, each spending between US$11 - US$110 per day

The middle class in Africa will increase by and will add over 138 million people, each spending between US$11 - US$110 per day

Food

Food & beverage revenue is expected to show an annual growth rate (CAGR 2019 - 2023) of 10.5% in South Africa, resulting in a market volume of US$122M BY 2023

US$82m revenue generated by the South African F

US$82m revenue generated by the South African F&B sector

47,4% of revenue in the F

47,4% of revenue in the F&B sector in South Africa is generated by restaurants and coffee shops

Half of the food and beverage companies in South Africa are located in Gauteng

Half of the food and beverage companies in South Africa are located in Gauteng

WHY B2B EXHIBITIONS WORK

86%

of attendees have not been seen by your sales force in the last 15 months

90%+

of attendees plan to purchase in the next
12 – 15 months

76%

of decision makers ask for a quote at the show

50%+

of visitors attend for the first time

85%

of decision makers believe that going to shows saves them time and money

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For every US$1 invested in a trade show exhibitors see on average a US$6 return

67%

of all attendees represent a new prospect

Strategic partners

  • RASA_Logo
  • SANHA - logo
  • cgcsa logo and slogan 01

Knowledge partners

  • 519
  • 0

Official media partner

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Media partners

WHERE AND WHEN

Exhibition Venue

GALLAGHER CONVENTION CENTRE

19 Richard Drive, Midrand,
Johannesburg, 1685

Gallagher Convention Centre is one of Africa’s largest conference and exhibition venues. Located in Midrand, between Pretoria and Johannesburg, Gallagher is conveniently positioned in the business hub of Gauteng and is the ideal location.

PARKING

Security monitored parking is available in an open air opposite the venue as well as behind Hall 5.
The cost per day is R20.

DATES

Sunday 21 JUNE 2020
Monday 22 JUNE 2020
Tuesday 23 JUNE 2020

10:00 – 17:00
10:00 – 17:00
10:00 – 16:00

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