WHY EXHIBIT
Secure new clients and distributors
Africa’s Big 7 gives you direct access to buyers from across the African continent. Visitors attend to source their latest products, find new partners, and conclude export and import deals. Africa’s Big 7 a must-attend event for all professionals in the food & beverage industry.
Meet thousands of high quality attendees
62.4%
Buyers/Decision makers
25.2%
Decision influencers
US$152m
Total budget responsibility
Who exhibits
Suppliers to the African F&B industry use Africa’s Big 7 to launch new products, promote and make sales to key decision makers and buyers, and to build long-lasting relationships and structure import and export deals. The exhibition spans the entire sector and presents an incredible variety of products and services, including:
BEVERAGES
Alcoholic Drinks
Health / Energy Drinks
Soft Drinks / Juices
Tea / Coffee / Other
FOOD
Bakery Products
Bulk / Commodity Ingredients
Canned / Dried Foods
Cereals / Grains / Flours
Fish / Seafood
Frozen / Chilled Foods
Fruit / Vegetables
Meat / Poultry (Inc. Halal)
Milk / Dairy Products
Oils / Fats
Sauces / Condiments
Snacks / Desserts
Specialty Foods
Sweets / Confectionaries
TECHNOLOGY SOLUTIONS
IT / Software Solutions
Kitchen Equipment
Packaging Machinery / Materials
Processing Machinery / Equipment
Refrigeration / Air-Con Technology
Retail Technology
Storage / Warehousing
Transport / Logistics / Cold-Chain
Reasons to exhibit in 2022
Buyers and decision makers from leading brands attend Africa’s Big 7
IMPORTERS, AGENTS, DISTRIBUTORS
Cab Foods | Diplomat Distributors | Famous Brands | Fortuna Foods | Keep It Frozen Africa | Lusitania | M&L | Natela | Patleys | Rialto | Rieses Food Imports | Tacoma Foods
FOOD RETAILERS
SUPERMARKETS, CONVENIENCE STORES, FORECOURT STORES, SPAZA SHOPS
AVI Ltd | Cambridge Food | Checkers | Express | Family | Hungry Lion | Hyper | Jumbo Cash & Carry | Kwikspar | Liquor | LiquorShop | Makro| Megasave | Mini Market | Minimark | OK Foods | OK Grocer | Pick n Pay Supermarket | Rhino Cash & Carry | Shoprite | Spar | Superspar | The Fruitspot | Woolworths Food | Roots| D B Cash & Carry
HOTELS, BUSH LODGES, GUESTHOUSES
Hyatt Regency | City Lodge Group | Days Inn | Hilton | Legacy Hotels and Resorts | Mercure Accord | Protea Group | Sheraton Group | Sun International Group | Three Cities | Tsogo Sun | Radisson Hotel Group
FOOD & DRINK PRODUCT MANUFACTURERS
Clover SA | Rhodes Food Group | First SA Foods | FoodCorp | Kellogg’s SA | Bidfood Southern Africa| Nestle | Parmalat SA | Pioneer Foods | Premier Foods | Rainbow | South African Breweries | Tiger Brands| RCL Foods | Tongaat Hulett | KWV | Creative Flavors International | Bowler Beverage Company Ltd | Nampak Rigids
FOODSERVICE AND CATERING SERVICES
Uber Eats | UCOOK | Famous Brands | Yum | In2Food | Pauli’s Food Co | Rocomamas | Spar Group | Ocean Basket | Liquid Chefs | Tiger Brands | Baltimore | Bimbo’s | Black Steer | Brazilian Café | Debonairs Pizza | Fishaways | House of Coffees | John Dory’s Fish and Grill | KEG | KFC | Maxi’s | McDonald’s | McGinty’s | Mugg & Bean | Pannarotis Pizza | Saddles | Scooters Pizza | Spur Steak Ranch | St Elmo’s | Steers | Tashas | The Fish & Chip Co | TruFruit | Wimpy | Nando’s | Vida E Café | Beerhouse | Bidvest Catering Services | Bosana | Fedics | Feedem Pitseng | KKS | Royal Mnandi | Royal Sechaba
Dedicated PR and marketing campaign
Our highly targeted marketing campaign delivers the right audience to the expo to ensure your brand is exposed to the professionals you want to meet. Below are only a few examples of marketing tools we utilise:
Emails
Telemarketing
Association partners
SMS
Digital campaign
Social media
Media partnerships
Public relations
Outdoor advertising
Onsite media coverage
Exhibitor support services
Event website
What to expect in 2022
3 days of
engagement
3 packed days of content, networking and engaging with your industry
Product
showcase
Join hundreds of exhibitors showing the latest products and technologies
Free to attend workshops
Access practical learnings from industry experts to improve your business
3 Engaging
features
See professional chefs and bakers demonstrate their best recipes
Accessible
online
Access tailor-made networking, find suppliers, customers and access the content all online
Why Africa is the perfect market
South Africa is the ideal location for this event: it is Africa’s largest and most developed economy, it has the most sophisticated and fast-moving food and drink market, and it acts as a trading gateway to the rest of the continent’s markets. Food production is one of the continent’s biggest manufacturing industries. Its US$313 billion food and beverage market is projected to reach US$1 trillion by 2030.
Africa’s middle class population is estimated to number 170 million people, each spending between US$11 – US$110 each day.
Food & beverage revenue is expected to show an annual growth rate (CAGR 2019 - 2023) of 10.5% in South Africa, resulting in a market volume of US$122m by 2023
US$82m revenue generated by the South African F&B sector
47,4% of revenue in the F&B sector in South Africa is generated by restaurants and coffee shops
Half of the food and beverage companies in South Africa are located in Gauteng
Why B2B exhibitions work
Strategic partners
Knowledge partners
Outdoor media partner
Media partners
