WHY EXHIBIT

SECURE NEW CLIENTS AND DISTRIBUTORS

Africa’s Big 7 gives you direct access to buyers across the continent. Visitors attend from more than 41 countries to source their latest products, find new partners and conclude export and import deals. New legislation and funding is announced through the conference and this makes Africa’s Big 7 a must attend event for all professionals in the food & beverage industry.

MEET 3,910 HIGH QUALITY ATTENDEES

54%

BUYER / DECISION MAKER

28.8%

INFLUENCER

$152m

BUDGET RESPONSIBILITY

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DOWNLOAD THE 2018 POST SHOW REPORT

WHO EXHIBITS

Suppliers to the African F&B industry use Africa’s Big 7 as a launchpad for new products, to sell and promote to key decision makers and buyers and to build long-lasting relationships and structure import and export deals. The exhibition spans the entire sector and presents an incredible variety of products and services, including:

BEVERAGES

Alcoholic Drinks
Health / Energy Drinks
Soft Drinks / Juices
Tea / Coffee / Other

FOOD

Bakery Products
Bulk/ Commodity Ingredients
Canned / Dried Foods
Cereals / Grains / Flours
Fish / Seafood
Frozen / Chilled Foods
Fruit / Vegetables

Meat / Poultry (Inc. Halal)
Milk / Dairy Products
Oils / Fats
Sauces / Condiments
Snacks / Desserts
Specialty Foods
Sweets / Confectionery

TECHNOLOGY SOLUTIONS

IT / Software Solutions
Kitchen Equipment
Packaging Machinery/ Materials
Processing Machinery/ Equipment
Refrigeration / Air-Con Technology
Retail Technology
Storage / Warehousing
Transport / Logistics/ Cold-Chain

VISITORS ATTEND FROM AROUND THE WORLD

BUYERS AND DECISION MAKERS FROM LEADING BRANDS ATTEND AFRICA’S BIG 7

IMPORTERS, AGENTS, DISTRIBUTORS

FOOD RETAILERS

SUPERMARKETS, CONVENIENCE STORES, FORECOURT STORES, SPAZA SHOPS

HOTELS, BUSH LODGES, GUESTHOUSES

FOOD & DRINK PRODUCT MANUFACTURERS

FOODSERVICE AND CATERING SERVICES

REASONS TO EXHIBIT IN 2019

GENERATE LEADS

Meet thousands of buyers and decision makers from the region’s Capital and consumer sectors.

POSITION YOUR COMPANY

Capitalise on a trillion US dollar consumer market in Africa with fruitful trade partnerships.

ESTABLISH A ROUTE TO MARKET

Meet potential buyers, distributors,partners or agents that can help you sell into Africa

ENGAGE WITH KEY INDUSTRY STAKEHOLDERS

Meet face to face with senior decision makers from the public and private sectors.

ENQUIRE ABOUT EXHIBITING

OUR FEATURES ARE DESIGNED TO ATTRACT THE RIGHT AUDIENCE

Africa’s Big 7 has live features designed specifically to attract and increase the complete visitor experience. Put your brand front and centre by sponsoring one of our many features at the show.

CAFÉ CULTURE

Café Culture offers FREE-TO-ATTEND barista and drinkspro training throughout the full three days of the show. Visitors can develop their skills and knowledge in two of the hottest beverage trends; coffee and liquor.

GLOBAL PIZZA CHALLENGE

For the 2nd time in their 11 year history, the Global Pizza Challenge will be Africa’s Big 7, the continent’s premier food & beverage show, where passionate Independent pizza chefs demonstrate their gastronomic masterpieces first-hand.

WHY B2B EXHIBITIONS WORK

86%

of attendees have not been seen by your sales force in the last 15 months

90%+

of attendees plan to purchase in the next
12 – 15 months

76%

of decision makers ask for a quote at the show

50%+

of visitors attend for the first time

85%

of decision makers believe that going to shows saves them time and money

X6

For every US$1 invested in a trade show exhibitors see on average a US$6 return

67%

of all attendees represent a new prospect

WHY AFRICA IS THE PERFECT MARKET

South Africa is the ideal location for this event: it is Africa’s largest and most developed economy, it is the most sophisticated and fast moving food and drink market and it acts as a trading gateway to the rest of the continent’s markets. Food production is one of the continents’ biggest manufacturing industries. The number of consumers in the food service industry will increase to 42 million during the course of 2017-18.

AFRICA IS SPENDING UP TO $50 BILLION PER YEAR ON FOOD IMPORTS

AFRICA NOW HAS THE FASTEST-GROWING MIDDLE CLASS IN THE WORLD. SOME 123 MILLION, 13% OF THE POPULATION, SPEND MORE THAN US$4 A DAY

INCOME GENERATED BY THE SOUTH AFRICAN FOOD AND BEVERAGES INDUSTRY INCREASED BY 5,6% YEAR-ON-YEAR IN MARCH 2018

INCOME EARNED IN THE FOOD AND BEVERAGES SECTOR IN SOUTH AFRICA IS DOMINATED BY INCOME FROM FOOD SALES OF RESTAURANTS AND COFFEE SHOPS, WITH IT MAKING UP ALMOST 45% OF ALL INCOME EARNED IN THE SECTOR.

SOUTH AFRICA WAS AFRICA’S SECOND BIGGEST ECONOMY AT $349.3BILLION IN 2017

Knowledge partners

Official media partner

Media partners

WHERE AND WHEN

Exhibition Venue

GALLAGHER CONVENTION CENTRE

19 Richard Drive, Midrand,
Johannesburg, 1685

Gallagher Convention Centre is one of Africa’s largest conference and exhibition venues. Located in Midrand, between Pretoria and Johannesburg, Gallagher is conveniently positioned in the business hub of Gauteng and is the ideal location.

PARKING

Security monitored parking is available in an open air opposite the venue as well as behind Hall 5.
The cost per day is R20.

DATES

Sunday 23 JUNE 2019
Monday 24 JUNE 2019
Tuesday 25 JUNE 2019

10:00 – 17:00
10:00 – 17:00
10:00 – 16:00

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